SEO & AI Search Optimization Specialist
in Austin, TX

Helping Businesses Navigate Search

20 years of SEO experience. Now specializing in AI search optimization.
Real results for real businesses.

Let's discuss how I can help improve your visibility across traditional and AI-powered search platforms.

About Me

headshot of cy de la vega, seo and AI search optimization specialist in Austin, TX

Hi, I'm Cy De la Vega. I've been helping businesses improve their organic search visibility in search engines and AI platforms for the past 20 years.

My work has evolved significantly over the years. While I started with traditional SEO—keyword research, link building, technical audits—I'm now focused on preparing businesses for how people actually search in 2025. This means optimizing for Google's AI Overviews, ChatGPT Search, Perplexity, and other AI-powered platforms that are changing how users find information.

What I bring to the table is practical experience across hundreds of clients, from local Austin businesses to Fortune 500 companies. I've seen what works, what doesn't, and how to adapt strategies as search continues to evolve. Being bilingual in English and Spanish also allows me to help businesses reach diverse audiences authentically—something that's increasingly important as AI systems become more sophisticated at understanding cultural context.

Services I Provide

I help businesses improve visibility across all search platforms—traditional Google rankings and AI answer engines like ChatGPT and Perplexity. My approach combines proven SEO fundamentals with Answer Engine Optimization (AEO) strategies.

Here's what I focus on:

  • Making sure your business appears in AI-generated answers (Google AI Overviews, ChatGPT, etc.)

  • Strengthening your traditional SEO foundation for sustainable organic growth

  • Creating content that works for both human readers and AI systems

  • Providing strategic guidance to navigate the rapidly changing search landscape

Whether you need a comprehensive audit or ongoing optimization, I tailor my services to meet your specific business goals.

AI Search & Answer Engine Optimization

  • Google AI Overviews

    Position your brand at the top of the page in Google's AI Overviews. I structure your content and schema so Google’s generative summaries extract and surface your information—capturing zero-click traffic and building perceived authority.

  • ChatGPT Search Visibility

    Make sure ChatGPT recognizes and cites your content. I use AEO strategies to align with GPT’s retrieval models, helping your brand show up in AI answers when users ask questions about your industry or services.

  • Perplexity Citation Strategies

    Perplexity prioritizes source clarity and credibility. I restructure your content to meet its AI parsing standards—clear citations, authoritative links, and research-backed context—driving higher-quality traffic from one of the fastest-growing AI search engines.

  • Entity Building + E-E-A-T Implementation

    I strengthen how search engines and AI models interpret your brand by building structured entities and injecting E-E-A-T signals—experience, expertise, authority, and trust—across your site. Critical for long-term visibility and citation accuracy.

  • Structured Data + Schema for AI Understanding

    AI systems rely on structured markup to “read” your content. I implement and refine your schema to ensure accurate extraction across Google, ChatGPT, and Perplexity—enabling rich results, answer snippets, and entity recognition.

Traditional SEO Excellence

  • Technical SEO Audits + Implementation

    Comprehensive analysis of your website's technical foundation, identifying issues that impact both traditional rankings and AI discoverability. I examine site speed, Core Web Vitals, mobile optimization, crawlability, and schema implementation. Fix technical barriers to unlock organic growth potential.

  • Content Strategy Aligned to Search Intent

    I develop SEO content strategies rooted in intent—not just keywords. This includes AI-friendly formats like FAQs, how-tos, and product explainers that meet user needs and align with modern search behaviors across all platforms.

  • Core Web Vitals + Site Performance

    Fast, stable, mobile-optimized sites rank better and get parsed more cleanly by AI. I optimize your Core Web Vitals to meet Google's benchmarks and improve user experience across devices—reducing bounce and boosting conversions.

  • Local SEO for Austin + Texas Businesses

    Own your niche in Austin and across Texas with hyperlocal SEO. I optimize your business listings, content, and schema to rank in “near me” searches, AI voice queries, and local discovery tools like Google Maps.

  • WordPress SEO Specialization

    I optimize WordPress sites from the inside out—plugins, theme structure, permalinks, and performance—so your site runs clean and ranks better. Perfect for businesses running on WordPress who want to scale SEO without breaking their build.

Key Results

Innovation

Developed 10+ internal AI search optimization tools and workflows

Content Optimization

800+ AI-ready pages created from analysis of 28,000+ keywords

Healthcare SEO Transformation

50% organic traffic growth, 500% keyword ranking increase, 7,300% featured snippet growth over 18 months

FAQs

  • AEO optimizes content to appear in AI-generated responses from ChatGPT, Perplexity, and Google AI Overviews. It complements traditional SEO by focusing on direct answers and citations.

  • Yes. Google commands 89% of search traffic. Smart businesses optimize for both traditional search and AI platforms to maximize visibility.

  • AI platforms can surface optimized content within days, much faster than traditional SEO. Building authority still takes sustained effort.

  • Absolutely. AI assistants increasingly handle local queries like "best restaurants in Austin" or "reliable plumber near me."

Let's Improve Your Search Visibility

Ready to adapt your SEO strategy for AI-powered search? I offer:

  • Strategic Assessments: Current visibility audit and AI readiness evaluation

  • Ongoing Optimization: Monthly consulting and performance monitoring

  • Project Work: Technical audits, content optimization, WordPress SEO

  • Team Training: AI search workshops and best practices

Contact me to discuss how Answer Engine Optimization and modern SEO can grow your business.